Here to create
ADIDAS

ADIDAS
Here to createThe
Experience Solution
A crowd sourcing digital campaign that activated people to participate via social media to donate to charity.
The
Challenge
Build brand affinity with millennials and land the global #heretocreate.
The
Experience
A campaign that got our influencers to perform their best and most creative workout and then challenged our millennial market to do the same. We then incentivised this expression by delivering a pair of shoes to under privileged children for every expression online.
The Result
Mentions grew over 100% during month long campaign
Positive sentiment towards adidasza saw 31% increase over the course of the campaign
1297 unique authors
R9639520 ad value equivalent