HI-TEC

The

Experience Solution

An in-store activation that seamlessly linked retail & social to change brand perception.

The

Challenge

Change the mass market perception of Hi-tec being a old, Afrikaans “veldskoen” to one more relevant, relatable and more in touch with the times.

The

Experience

Through a new brand campaign as well as strategically planned store openings, we encouraged our audience to experience their “SuperNatural”.By making use of Facebook’s augmented reality features, we got consumers to experience geo-targeted digital advertising through a bot that would engage and send prizes and discounts which they could redeem at the new store, leading to brand love and sales.