Here to create
ADIDAS

ADIDAS

Here to create

The

Experience Solution

A crowd sourcing digital campaign that activated people to participate via social media to donate to charity.

The

Challenge

Build brand affinity with millennials and land the global #heretocreate.

The

Experience

A campaign that got our influencers to perform their best and most creative workout and then challenged our millennial market to do the same. We then incentivised this expression by delivering a pair of shoes to under privileged children for every expression online.

The
Result

Mentions grew over 100% during month long campaign

Positive sentiment towards adidasza saw 31% increase over the course of the campaign

1297 unique authors

R9639520 ad value equivalent

Next Project
Mall Activation
HI-TEC